Go-To-Market Insights 2Q20

Jun 8, 2020 9:00:00 AM / by G2M Team posted in Go-To-Market, Macro Trends

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2020: the pandemic is leading consumers and businesses to re-assess how they purchase and how they sell.  As always, times of crisis become a catalyst for change. In our case the data shows an unmistakable trend: the shift online and toward more virtual interactions is accelerating and driving a wedge between the high performers that adapted and saw revenue grow, and the low performers that did not. How did they do it? How did they adapt their go-to-market strategy? Let’s dig into the data…

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G2M Insights announces Microsoft Azure partnership

Apr 14, 2020 9:00:00 AM / by G2M Team posted in Technology

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Onward and upward! We’re continuing to add to our technology and delivery capabilities with Microsoft Azure. By adding Microsoft’s full suite of cloud tools and technologies to our technology stack we are now best positioned to deliver customized analytics at machine speed and scale.

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G2M Insights announces Alteryx partnership

Mar 10, 2020 9:00:00 AM / by G2M Team posted in Technology

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We couldn’t be more excited to announce today we’ve partnered with Alteryx, Inc, the company revolutionizing business through data science and analytics! Using the Alteryx end-to-end analytics software platform, our data analysts and consultants will provide advisory, managed, and implementation services to clients across all industry verticals.

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The pricing game is changing. Are you ready?

Jan 27, 2020 9:00:00 AM / by G2M Team posted in Technology, Go-To-Market, AI, Pricing

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Pricing is one of the biggest levers you can pull to affect business results. It is typically set by businesses using some version of the following planning cycle:

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Three ways AI is impacting your go-to-market strategy

Jan 23, 2020 9:00:00 AM / by G2M Team posted in Base Management, Customer Retention, Customer Acquisition, Go-To-Market, AI

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In a previous post we reviewed the macro trends underlying the AI disruption. In practice, how does it impact go-to-market strategy? Let’s review the three areas primarily affected by these drivers.  In all cases the theme is the same: technology unlocks new capabilities. It enables leaders to operate faster and more efficiently, to identify new growth opportunities.

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How is the AI disruption affecting your business?

Jan 21, 2020 9:00:00 AM / by G2M Team posted in Technology, Go-To-Market, Macro Trends

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Just as the web disrupted businesses from top to bottom by transforming marketing, distribution and supply chains, AI technologies are now putting all of us through another major transition. How so, you ask? Let’s understand the impact of the web’s disruption first, as a template for how technology disrupts businesses.

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