3 Key Steps to Improve Your Pricing Strategy

Feb 4, 2021 1:18:09 PM / by G2M Team posted in Base Management, Go-To-Market, AI, Pricing

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Pricing is one of the most important business levers impacting your bottom line. A small change in rate on a product or service can have a large effect on profit. It is imperative that your pricing strategy and execution leverages advanced analytics to ensure decisions are constantly optimized.

Now is the time to be making key decisions that will set your company up for success in 2021. Particularly in subscriber-based businesses, misses to Q1 revenue make your annual targets that much harder to make up. The impact you can have on your year-end revenue is the greatest it will be today.

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2020 Lessons Learned: Adapt and Thrive

Dec 9, 2020 2:42:06 PM / by G2M Team posted in Base Management, Customer Retention, Customer Acquisition, Go-To-Market

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As the year closes, we thought it would be helpful to reflect on the lessons we have learned. It was a challenging year for most, one that accelerated the ongoing digital transition for all. Perhaps the biggest lesson was that those who adapted have thrived. Why did some players thrive while other struggled? We have distilled below key insights that your business can implement for growth in the new year.

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Three ways AI is impacting your go-to-market strategy

Jan 23, 2020 9:00:00 AM / by G2M Team posted in Base Management, Customer Retention, Customer Acquisition, Go-To-Market, AI

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In a previous post we reviewed the macro trends underlying the AI disruption. In practice, how does it impact go-to-market strategy? Let’s review the three areas primarily affected by these drivers.  In all cases the theme is the same: technology unlocks new capabilities. It enables leaders to operate faster and more efficiently, to identify new growth opportunities.

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