A recent piece in the Harvard Business Review caught our attention: “Traditional B2B Sales and Marketing are Becoming Obsolete”. We agree and we see this every day with our own clients and partners, who look to us to help interpret what this means for their business and what they can do to address it.
Just as last year’s global shutdown changed the economic landscape, this year’s transition to the new normal will have an impact on many facets of business and life as we know it. So, what does this mean for data? And, more importantly, for the analytics driving our businesses that are supported by that data?
2020: the pandemic is leading consumers and businesses to re-assess how they purchase and how they sell. As always, times of crisis become a catalyst for change. In our case the data shows an unmistakable trend: the shift online and toward more virtual interactions is accelerating and driving a wedge between the high performers that adapted and saw revenue grow, and the low performers that did not. How did they do it? How did they adapt their go-to-market strategy? Let’s dig into the data…
Just as the web disrupted businesses from top to bottom by transforming marketing, distribution and supply chains, AI technologies are now putting all of us through another major transition. How so, you ask? Let’s understand the impact of the web’s disruption first, as a template for how technology disrupts businesses.